About Drift by Tilly

Drift by Tilly is a Swedish e-commerce company building a small, considered house of brands for the home.

The idea

Founded in Trelleborg, Drift by Tilly began as a way to explore independent commerce — to build brands at our own pace, with care for the products we put into the world. Each brand we launch focuses on a single category, done well: kitchen tools, home goods, everyday wellbeing.

Our approach

We work closely with our manufacturing partners to bring carefully chosen products to market, made to a standard we’d want in our own homes. We aim for fewer products, made better — and we back what we sell.